google my Business

How to promote your Business on Google Maps with Google Posts

How to promote your Business on Google Maps with Google Posts

Google has just rolled out yet another useful tool, especially for small business owners: Google Posts. This is an easy and effective way to help your potential customers to learn more about your company, brand or products & services. Google Posts are basically small pieces of information, including a picture, of any of your products or services that you would like your customers to know about. Think of it as something like a Facebook post, only that they show up on your listing on Google Maps or besides your listing in the Google Search results (see example below).

It’s a great way to show them your top products, tell them about any upcoming events, show daily specials or anything else you would like to share with potential customers. You can use up to 300 words and an image. If you want to promote an event you can add the event dates as well. As an example for this tutorial I will promote an upcoming Google AdWords Certification course to show you how it works.

Google Posts are free, but you need to have an existing ‘Google My Business’ account. If you don’t have one read our tutorial on how to set one up here (it’s also free!): How to make a Google My Business Page. Then come back here and write your first post.

To get started, log into your Google My Business account. In your account click on the ‘Posts’ link on the left, and a small pop-up will appear.

Google Posts

Click anywhere on the box and a new window will pop out. It will ask you to add a photo. This is optional, but I highly recommend to add an image to attract attention in the listing later. You can upload an image from your computer. The image should be square, if it isn’t you will need to crop it to a square shape. Once done click on the bottom left to upload your photo. Below the uploaded image you can now write your content. In my example I want people to register for our course, so I write about the benefits and ask them to register.

How to make a Google Post

If you want to promote an event you can move the switch and enter your event’s start and end date. In my case I want to leave the date open, so I can use this post for future courses as well.

The last part is the ‘Call to Action’ button. This will be useful if you want people to click on your Google Post and go from there straight to your website to read more details. For example, if you promote a product you can tick the ‘Buy’ button, or if you want people to make a reservation at your restaurant you can tick the ‘Reserve’ button. In the space below to the ‘Call to Action’ put the website link to which you want the user to go after they click on the button. Important: don’t send people to your home page. For example, if you promote a particular product from your website send them straight to that page. To do so go to your website and open the page with your product on it. Click in the address bar in your browser, this will highlight the web address (called URL). Right-click your mouse and select copy. Now go back to your Google Post, move your mouse to the section for the link, right-click and select ‘Paste’. Once done click ‘Preview’ on the top right. If you’re happy with it (make sure no spelling errors) click ‘Publish’, other wise click the arrow on the top left and go back to make any edits.

To see what it will look like click on the post and select ‘View’. This will open a new window and show how your post will appear. Here is my example on a desktop view:

Google Posts3

If you have put in a link make sure you click on the button to ensure it works correctly. If anything is not right go back to the page where you made your post, click ‘Edit’ and make your changes. That’s it, hope it works for you. You can make multiple post, and Google will select which ones to display.

Posted by AsiaTraining in Build a Website
How to build your free (simple) Google My Business Website

How to build your free (simple) Google My Business Website

Google My Business Website

Every businesses should have a website. More and more consumers do some degree of online research before engaging with a company, big or small. However, many (especially small) businesses don’t have a website. For those who would like to have one but are worried about cost or time to create one, Google has come up with a simple but usable free tool – the Google My Business Website builder. In this post we show you how to use it.

A word of caution before we start: creating a website with the Google My Business Website builder will result in a very simple, one-page site with very limited design choices. It is easy to use, but if you are looking for a fancy website for your company than this is not for you.

A pre-requisite of using this tool is that you have an existing (also free) ‘Google My Business’ page. If you don’t please read this post first on How to make a Google My Business Page. Once you’re done come back here and build your website.

Log into your Google My Business Page and click on the link ‘Website’ in the left navigation menu. A welcome screen will pop up like the image on top of this post. Click on ‘Get Started’. You will see a draft of your website that has been automatically put together using your ‘Google My Business’ details, including a header image, phone number, address (including a Google map), opening hours etc.

Google website select theme

In the left navigation menu in the Google My Business Website interface you will see ‘Theme’ on top. Click that and choose a color combination that is closest to representing your brand. As you can see it’s quite limited. Our corporate colors are red, dark grey and white, and there is no option for that so I stuck with the default ‘Retro’ theme. Once you have made your choice click on the ‘Edit’ menu. A small pop-up will appear asking you to save your theme. You can change the theme later at any time.

Next is to edit some of the text in your new page. Click the blue area in the ‘Edit’ pop-up on the left and edit your headline, description, summary header and summary body:

Headline: this should be your Business name, it will appear in the top part of your header image.

Description: this is the tag line that appears just below the headline. Make sure you include words or phrases that a customer would use to describe your products or services, and keep it concise. Google will use this info to evaluate what your site is all about, and it helps for your new page to show up in Google search results for the words/terms that you use in this description. In our case I used “Digital Marketing Training in Google AdWords, Google Analytics, Social Media and more.”

Summary Header: this will change the default line of text that says ‘About us’. In my opinion, rather than talking about my company in the subsequent section I’d rather talk about the products & services we offer, so I renamed the Summary header to “What we offer”.

Summary Body: Note: click on the word ‘Summary body’, not below the line. In this section you can provide details about your company and/or about the products & services that you offer. Again, keep it concise and to-the-point. Make sure you again use words or phrases that your customers would type into Google search if they wanted to find the products or services that you offer. You can use a numbered list or a bullet list to keep it neat and easy to read.

Google website make a link

If you already have a website or i.e. Facebook Page or LinkedIn Page then you can add these links here. Just highlight the words that you would like to use as links (called ‘Anchor text’), click on the icon that looks a bit like a chain link and paste the link your website (page), FB page etc in the box on top & save it. Once you’re done with all your text click the ‘✔’ on the top of the edit box to save your edits.

The section for ‘Photos’ is pre-loaded with images you have put on your Google My Business Page. You can add additional photos here. To remove a photo log into your Google My Business Page and remove it from there.

Lastly you can change the cover photo on the very top of your webpage. Click on the ‘Change cover photo’ icon and select a suitable image from your computer. You should use an image that well represents your brand. You may want to use a darker image so the text is better to read. This header image will be the first thing people with see, so if you don’t have a good image spend a few $$ and have one done, it’s worth it. You don’t want your company to look shabby with a lousy image. Optimal size for the Google My Business Website builder header image should have a 16:9 aspect ratio, i.e. 1000 x 563 pixels.

Google My Business Website

Once you are happy with your work click the ‘Publish’ button on the top right. Important: if you have an existing website make sure you un-tick the button next to ‘Make this my website address on Google Search & Map’. If this is your only website then leave it ticked for now.

To update/edit your website log into your Google My Business Page and click on ‘Website’ in the left navigation menu to launch the Google My Business Website interface. In the editor go to ‘Settings’ on the left and unpublish your website. Then do your edits. Once done click on ‘Publish’ on the top right and all updates will be saved. Remember to un-tick the box in case you already have an existing website. If this is your first and only website leave it ticked.

That’s it. If you want to take a look at ours, here it is:

Posted by AsiaTraining in Build a Website
How to make a Google My Business Page

How to make a Google My Business Page

Google My Business Page

Have you ever wondered why some businesses show up with images and business info on the right side in Google Search results (see image below)? Or how to make your business show up on Google Maps? Here’s how to do it.

Google my Business SRP

Go to Google My Business Page. You will need to sign-in with your Google ID, i.e. your Gmail login and password. In the next page fill in your business name, location info, phone number and website. Under ‘Category’ start typing your business vertical, like ‘Car Rental’, ‘Hotel’ etc and choose the best option from the drop-down menu. If you deliver any of your goods or services to your clients (like plumbers, locksmiths) choose ‘Yes’ at the bottom, otherwise leave as ‘No’.

Google my Business map

The next screen will ask you to verify that all you entered is correct. If all is ok click ‘Confirm’, if not click ‘Back’ and edit your info. Once you click ‘Confirm’ Google will ask you how to confirm your address. The most common way is for Google to send you a postcard with a verification code. This is to prevent unscrupulous users from registering fake addresses. This verification process may take 1-2 weeks. Only once your address is verified it will appear in Google Maps and on the Google Search Results pages. In the meantime you can still complete your business info.

Once you are past the confirmation pop-up you get into your actual Google My Business Page. The page will show that your business profile is only partially complete (usually about 45%), the aim is to get this to 100%.

First thing to do is to add a profile photo. Click on the respective link and a new window will open. Here are all the possible photos you can upload, including a logo, a cover photo, photos of your business, photos of your team members, photos of your products etc. Try to add at least the minimum number of photos to get to the 100% completion score later. You can add or remove any photos at a later time if you like. Once you save all the images your score should be about 70%.

Next will be your opening hours. Move the small slider for each day you are open (will turn green) and tap on the ’24 hours’ and choose your opening times. Once done click ‘Apply’ at the bottom right. You can then also add Special Hours, for example if you are open during particular holidays on certain days. This is optional.

Below the Special Hours is a section for you to add your website. Make sure it includes the full URL including the ‘http://’ part. If you don’t have a website you can build a simple one-page business website from within the Google My Business Page – we have a tutorial for this here: How to build your free (simple) Google My Business Website, go check it out once you are done here.

Now scroll up to the top and click ‘HOME’. The page will reload, and you should now see that your score is 100% – well done! Now you just need to wait for your postcard to arrive. Once you have it go back into your Google My Business Page and click on what looks like a crossed-out shield at the very top right of your screen. A pop-up will appear for you to enter the verification code. This will also unlock the Reviews section and the Insights section.

I end with a word of caution: at the upper part of your Google My Business Page you are offered to get started with AdWords Express. Don’t! AdWords Express is not the same as the regular Google AdWords, it is a stripped down version with very limited functionality. If you at some point plan to use Google AdWords always go for the full featured version. I guarantee you that if you sign up for AdWords Express you will regret it later.

Good luck!

Posted by AsiaTraining in Build a Website