Social Media Marketing Tactics

Social Media Marketing Tactics


Social media and inbound marketing become an increasingly important avenue for your businesses to get found by, and to engage with potential customers on the web. In this hands-on workshop we focus on the most important ones: Social Networks, Blogs and Online Video.

Today’s customers increasingly ignore Spam email, TV ads and printed ads in newspapers and magazines. Instead they visit Google and social networks for answers to their questions. The challenge for you is: will you be there to answer it, or will your competitor take the lead (and the customer)?

Target Staff Group (by Designation):

Our corporate training in Social Media Marketing Tactics is aimed at corporate Sales and Marketing Staff in your company at any level who need to learn how to effectively and efficiently present your company in Social Media.

Targeted Industries:

Any business in any industry segment that has or plans to have an Social Media presence.

Course Description:

The main aim in Social Media Marketing is not to bluntly advertise or sell your products & services, but to build online relationships with your fans. Once your company has achieved an authoritative reputation and credibility, your fans will tell others how good you are without you having to do it yourself.

Course Outline (customizable to your needs):

This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:

  • Identify Business Goals
  • Set Marketing Objectives
  • Identify ideal Target Audiences/Customers
  • Clarify your Business’s Social Media Goals
  • Determine where Social Media Marketing Fits
  • Choose Channels and Tactics
  • Audit your Current Social Media Status
  • Research Competition
  • Develop your Content Strategy
  • Decide what Platforms to use
  • Map out a Content Marketing and Curation Strategy
  • Allocate Budget and Resources
  • Use Analytics to track Progress
  • Build your tactical Communication Plan
  • Adjust your Strategy as needed

Please contact us if you need a detailed breakdown of the training modules.


A certificate of participation will be issued at the end of the corporate training.


Our Fee for the corporate Social Media Marketing Tactics course depends on the desired duration and the number of participants. For best learning outcomes we recommend to set aside a minimum of one full working day. If your company is outside the Klang Valley there may be additional travel costs for the trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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Social Media Marketing Tactics
Rokiah Esa Marketing Manager Ikon Science
Dr Frank Peter's course on Social Media Marketing Tactics gave me a good insight into the world of social media marketing. A well presented course with relevant content. Testimonial provided via LinkedIn
Social Media Marketing Tactics
Echelle Lim Project Manager at Blue Printing Services (M) Sdn Bhd
Thank you Dr. Frank for the great teaching materials to share with us. It really help us a lot especially how to manage our commercial social medial platform. Highly recommended for you to join his social media training class! Cheers! Testimonial provided via LinkedIn
Social Media Marketing Tactics
Hana Lim Translator at Greenland Malaysia
Attended Social Media Tactics course conducted by Dr. Frank, it was very useful and he also shed some lights on how we could use social media to our advantage. His in depth knowledge on the topic proves him to be an expert in his field. Testimonial provided via LinkedIn