Google Analytics Basics Course

Google Analytics Basics Course


Google Analytics is a free tool that will tell you in great detail how visitors arrive on your website, how they interact with it (content consumption, purchases, leads etc.) and where they leave. If done well these data can be use to effectively optimize your website so it better fulfills its purpose (i.e. improved ROI).

Target Staff Group (by Designation):

This corporate Google Analytics Basics Course is aimed at Sales and Marketing Staff in your company who have no or only limited working knowledge of Google Analytics and need to learn how Google Analytics works, including proper set-up, data mining and analysis.

Targeted Industries:

Any business in any industry segment that has a website for the purpose of generating sales, leads or any other form of customer interaction with an ultimate ROI goal.

Course Description:

Certified seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing Analytics accounts to teach your how to find, analyse and interpret your tracking information. At the end of the day, you’ll have gained solid, valuable Google Analytics training that will help you achieve more and go further with your website.

Course Outline (customizable to your needs):

This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:

  • Introduction to Google Analytics
  • Getting started with Google Analytics
  • Audience reports
  • Behaviour Reports
  • Traffic Sources reports
  • Content reports
  • Goals and eCommerce reports
  • Using reports for Actionable Analysis

Please contact us if you need a detailed breakdown of the training modules.


A certificate of participation will be issued at the end of the corporate training.


Our Fee for the corporate Google Analytics Basics course depends on the desired duration and the number of participants. For best learning outcomes we recommend to set aside a minimum of one full working day. If your company is outside the Klang Valley there may be additional travel costs for the trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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Google Analytics Basics Course
Jason Heng Head of IT Strategy and Development at YTL Communications Sdn Bhd
It has been an absolute joy and privilege for me to be taught by Dr Frank on Google Analytics in a condensed 3 days enterprise course. It was amazing that Dr Frank managed to teach a class of 50+ with combination of non-techies and techies! I would highly recommend Dr Frank without any hesitation if you are looking to learn from the best. Testimonial provided via LinkedIn
Google Analytics Basics Course
Jad Humeidan A/Vice President - eCommerce at Oman Air
Had the pleasure of attending Dr. Frank’s Google Analytics classes this week. Must say, one of the most informative sessions I have attended. We had invited Dr. Frank to conduct training for our staff in the area of Google Analytics. All attendees had very positive feedback regarding the training content, training materials, and Dr. Frank Was unquestionably worth the investment in this training. Looking forward to doing more training with Dr. Frank. Testimonial provided via LinkedIn
Google Analytics Basics Course
Nora Adawiah Executive at EPF
Attend Google Analytics course with Dr Frank J. Peter. Very informative course. Highly recommend to others. Excellent and dedicate trainer. Would love to attend other courses handled by Dr Frank. Testimonial provided via LinkedIn