Google AdWords Basics Course

Google AdWords Basics Course


Google AdWords is arguably the best way to reach potential customers online when they are searching for products or services. If done right it can be a highly cost effective marketing tool. However, many companies are doing it wrong and do not see the desired effects. In this corporate Google AdWords Basics course out instructor will guide participants hands-on from account set-up, campaigns & ad groups all the way to measurement and optimization.

Target Staff Group (by Designation):

This corporate Google AdWords Basics Course is aimed at Sales and Marketing Staff in your company who have no or only limited working knowledge of Google AdWords and need to learn how Google AdWords works, including proper set-up and optimization.

Targeted Industries:

Any business that plans to start online advertising, or has tried it with limited success.

Course Description:

Various teaching methodologies are used for the Google AdWords Certification training programme, including slides, live-account demonstrations, and hands-on practicals with a live Google AdWords account.

Course Outline (customizable to your needs):

This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:

  • Google AdWords Search Advertising Basics

    • Introduction to AdWords Search
    • Account management
    • Campaign and ad group management
    • Keyword targeting
    • Language & location targeting
    • Ad formats
    • Budgets and bidding
    • Measurement and optimization

    Google AdWords Display Advertising Basics

    • Display ads on the Google Display Network
    • Display ads on YouTube
    • Display ads on mobile devices

Please contact us if you need a detailed breakdown of the training modules.


A certificate of participation will be issued at the end of the corporate training.


Our Fee for the corporate Google AdWords Basics course depends on the desired duration and the number of participants. For best learning outcomes we recommend to set aside a minimum of one full working day. If your company is outside the Klang Valley there may be additional travel costs for the trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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Google AdWords Basics Course
Sahapoom Anuchatibud International Wine and Food Business Development Manager at Singha (Thailand)
Dr. Frank is a very patient teacher who cares deeply about how he can best deliver the message of his lectures to you, his audience. He is willing to take extra steps to clarify and re-clarify a point until everyone in the room understands it. I wholeheartedly recommend this very knowledgeable expert for training workshops on anything to do with online presence, especially when it comes to social media marketing! Testimonial provided via LinkedIn
Google AdWords Basics Course
June Lee Regional Risk and Default Analyst, Hewlett-Packard
Frank is a passionate subject matter expert who speaks from the heart. The training course is well designed with course notes and hands on tutorial which are easy to follow. Small classes makes a difference. He is patient to answer the questions, teaches "what works for you" and gives useful recommendation and suggestions. I can grasp the basic concept of Google AdWords easily, thanks Frank! Testimonial provided via LinkedIn
Google AdWords Basics Course
Iqwan Zarif Product Manager & Full Stack Marketer at KATSANA Telecommunications
Frank truly has a very deep understanding in Adwords, and the nuance behind it. Gained valuable insights that I don't expect to get from self-teaching. It was a pleasure to train under him. Testimonial provided via LinkedIn