Digital Marketing Course for Hotels and Tourism Businesses

Digital Marketing for Hotels and Tourism Businesses


Digital Marketing in the competitive hotel & tourism industry includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), eMail Marketing etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing for Hotels and Tourism Businesses is specially formulated for hospitality and tourism players and can be customized to your needs. The instructor will introduce your staff to tactics and best practices with the aim of i.e. reducing the hotels dependence on OTAs.

Target Staff Group (by Designation):

Our corporate training in Digital Marketing Best Practices is aimed at Sales and Marketing Staff in the hotel & tourism industry who need to learn how to make the best use of existing online marketing tools in order to reduce dependency on OTAs, and to drive improved online revenue to their hotel or tourism business.

Targeted Industries:

Hotels, tour operators, tourism boards and related industries.

Course Description:

The Digital Marketing Best Practices program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for hotel & tourism related sales and marketing staff to expand their skill set in today’s internet driven market.

The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in paid advertising, social media marketing, and web analytics.

Course Outline (customizable to your needs):

This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:

  • Module 1: Digital Marketing Strategies & Tactics for Hotels & Tourism
  • Module 2: Web Analytics
  • Module 3: Content Marketing
  • Module 4: Email Marketing
  • Module 5: Social Media Marketing
  • Module 6: Pay Per Click Advertising

Please contact us if you need a detailed breakdown of the training modules.


A certificate of participation will be issued at the end of the corporate training.


Our Fee for the corporate Digital Marketing for Hotels and Tourism Businesses course depends on the desired duration and the number of participants. For best learning outcomes we recommend to set aside a minimum of 2-3 full working days. If your company is outside the Klang Valley there may be additional travel costs for the trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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Digital Marketing Course for Hotels and Tourism Businesses
Chan Lai San Corporate Marketing Communications at SGI Hotels, Resorts & Inns
I had the privileged to attend the Digital Marketing for Hospitality and Tourism Course that was conducted by Dr Frank recently. The materials presented by Dr Frank during the training were practical and the course contents were very relevant to the hotel industry. The session benefited me greatly indeed. Being a registered Google-certified Educator, Dr Frank is very knowledgeable, adapted to the skills of his audiences well and goes out of the way to impart additional tips to his participants. I am glad that the skills and techniques I learnt throughout the 3-day course, I was able to implement some of them as soon as I returned to work and a lot more will be put into practice. Thanks for sharing so much with us Dr Frank and I look forward to attend more of your training. Testimonial provided via LinkedIn
Hwee Ling Yap
Hwee Ling Yap Consumer Promotion Manager at Macao Government Tourism Office
Have had a great digital marketing training session with Dr. Frank J. Learned a lot of new knowledge and how to plan and strategize especially on Google Ads platform. Hope to have the opportunity for more sessions with Dr. Frank in future! Testimonial provided via LinkedIn
Ethan Peris
Ethan Peris Marketing Executive at Macao Government Tourism Office
"Superb training" is the 1st thing that came to mind when participating in Dr Frank's digital marketing workshop. He gives us realistic and memorable examples in order to help us further improve the way we do marketing. He does give us step by step procedures along the way to reach and achieve our goal. I do hope the next team attending his training will be having their knowledge expanded. Testimonial provided via LinkedIn
Fittrie Husni
Fittrie Husni IT Support Officer at Pacific World Travel Sdn Bhd
When it comes to Digital Marketing, Dr. Frank is the right person to be asked in terms of what, why and how we should measure. His details explanation will make you think there is a lot more about digital marketing than what you already know. Truly an impeccable trainer. Testimonial provided via LinkedIn