Digital Marketing Certification by University Utara Malaysia (UUM)

Triple Certification UUM

Triple Digital Marketing Certification Program with University Utara Malaysia (UUM)

The Digital Marketing Certification Program in collaboration with the University Utara Malaysia (UUM) is aimed at working professional and corporate entrepreneurs with the aim to reduce the digital skills gap in the industry. The program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for professionals ready to expand their skill set in today’s internet driven market.

Program Details

Course Starts on: 1st December 2018, 9am – 5pm

Course Venue: tbc, Kuala Lumpur

Instructor: Dr Frank J Peter, Ph.D.

Certification awarded by: Open University Malaysia (OUM)

More info: [email protected] or call 017 3691386

 

About the Program

The Graduate Triple Certification Program in Digital Marketing and Analytics is aimed at working professional and corporate entrepreneurs with aim to reduce the digital skills gap in the industry. The program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for professionals ready to expand their skill set in today’s internet driven market.

The program is based on a proven learning path prescribed by industry leaders. It includes extensive hands-on learning modules with live projects, covering content in search engine optimization, paid advertising, social media marketing, and web analytics.

The Graduate Triple Certification Program in Digital Marketing and Analytics is comprised of 64+ hours of instructor-led classroom training and includes the following modules:

 

Develop a Digital Marketing Strategy (4 hours)

This module starts out with a comprehensive overview of digital marketing. Course participants develop an understanding of the digital marketing process, developing their vocabulary and conceptual knowledge of the field. The module provides the foundation for in depth focus on subsequent modules in digital marketing, including SEO, Social Media, Web Analytics, Conversion, Content Marketing, Mobile Marketing, Paid Search, and Email Marketing.

Web Analytics (16 hours)

This module prepares participants with the in-depth knowledge needed to ascertain whether their digital marketing strategies actually work the way they are supposed to. This module will include a special focus on conversion planning, conversion design structure, analysis and measurement. For this, every digital marketing channel needs to be measured in order to evaluate which efforts are bringing in ROI, and which ones are just a waste of time and money.

Topics addressed include Key Performance Indicators (KPIs), segmentation, reports and metrics, web analysis, qualitative research, testing, and competitive analysis. Also covered are multichannel analytics and dashboards. Practical hands-on exercises will give participants a solid knowledge in measuring their online success, and set the tone for the subsequent modules.

At the end of this module participants will sit for the official Google Analytics IQ exam, and will earn the official Google Analytics Certified Partner accreditation.

Search Engine Optimization (4 hours)

This module addresses the key aspects of Search Engine Optimization (SEO) for organic search. Topics include on-page best practices, keyword research, website design & architecture, link-building, SEO site audits, and SEO for local search. Course participants will develop a deep understanding of the role of SEO in the growth and development of their business website. Projects and activities will support the learning outcomes.

Content Marketing (4 hours)

This module will cover key elements of content marketing. Course participants develop the skills to create content and write valuable messages that engage readers and convert visitors into customers. Participants will also learn to measure the results of their strategies. Various content marketing channels will be explored, including: blog, social media, image, video, article, email, event, and B2B marketing.

Email Marketing (2 hours)

An effective email marketing program generates new customers and keeps loyal customers returning. This module covers the key elements of an email marketing campaign through targeted phases of the buying cycle. Course participants will learn proven strategies for building lists, crafting email, avoiding spam filters, and generating conversions and sales

Social Media (8 hours)

This module provides a comprehensive examination of social media marketing from basic planning opportunities to evaluation strategies. Course participants will learn the skills to construct a well-developed social media marketing campaign. Blogging, YouTube, Facebook, Twitter, and LinkedIn are examined. Hands-on activities will support the learning outcomes.

Search Engine Marketing (SEM) / Display Advertising (24 hours)

This module addresses in great depth the key components of paid search advertising and paid display advertising, specifically via Google AdWords. Course participants gain deep insights into strategies for different phases phases of Pay Per Click (PPC) advertising on both the Google Search Network and the Google Display Network, including real world implementation of launching and maintaining a PPC account. This module will include: selection of profitable keywords, writing effective ad copy, implementation of conversion tracking, bidding, and reporting, campaign settings, and account organization. At the end of this module participants will have the opportunity to sit for Google AdWords Fundamentals and Advanced Display exams, and will earn the official Google AdWords Certified Partner accreditation.

 

Mobile Marketing (2 hours)

Mobile marketing is a key discipline in Internet marketing as more searches are being done on mobile devices than on laptops and desktops combined. This module provides a comprehensive examination of mobile marketing, including specific advertising on mobile devices to reach customers on-the-go. Course participants develop strategy and tactics, expanding their understanding of mobile marketing integration across media.

Capstone

The final capstone module provides an opportunity for course participants to put their digital marketing knowledge into action. Participants will identify and complete a project that aligns with the digital marketing interest and objectives of their company. Working closely with their instructor, course participants synthesize key learning outcomes from the program and apply their skills by developing a digital marketing plan for their organization, including measurement and reporting.

Course Schedule (all weekends):

 

1 & 2 December 2018:

Develop a Digital Marketing Strategy (4 hours)

Search Engine Optimization (4 hours)

Content Marketing (4 hours)

Mobile Marketing (2 hours)

Email Marketing (2 hours)

 

5 & 6 January 2019

Google Analytics incl. exam (16 hours)

 

2 & 3 February 2019

Search Engine Marketing incl. exam (16 hours)

 

2 & 3 March 2019

Display Advertising incl. exam (8 hours)

Social Media (8 hours)