Digital Marketing Best Practices

Digital Marketing Best Practices


Digital Marketing includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), eMail Marketing,  Affiliate Marketing, Search Engine Optimization (SEO) etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing Best Practices will introduce your staff to all these in an instructor-guided hands-on setting, including the do’s and don'ts.

Target Staff Group (by Designation):

Our corporate training in Digital Marketing Best Practices is aimed at Sales and Marketing Staff in your company at any level who need to learn how to make the best use of existing online marketing tools in order to significantly improve their company’s online presence.

Targeted Industries:

Any business in any industry segment that has or plans to have an online presence.

Course Description:

The Digital Marketing Best Practices program focuses on the most critical aspects of today’s rapidly shifting online marketplace and has been specifically developed for corporate sales and marketing staff to expand their skill set in today’s internet driven market.

The program is based on a proven learning path prescribed by industry leaders. It includes hands-on learning modules with live projects, covering extensive content in search engine optimization, paid advertising, social media marketing, and web analytics.

Course Outline (customizable to your needs):

This corporate training program can be fully customized to your company’s needs. Our recommended training modules include:

  • Module 1: Digital Marketing Strategies & Tactics
  • Module 2: Web Analytics
  • Module 3: Search Engine Optimization
  • Module 4: Content Marketing
  • Module 5: Email Marketing
  • Module 6: Social Media Marketing
  • Module 7: Affiliate Marketing
  • Module 8: Pay Per Click Advertising
  • Module 9: Mobile Marketing

Please contact us if you need a detailed breakdown of the training modules.


A certificate of participation will be issued at the end of the corporate training.


Our Fee for the corporate Digital Marketing Best Practices course depends on the desired duration and the number of participants. For best learning outcomes we recommend to set aside a minimum of two full working days. If your company is outside the Klang Valley there may be additional travel costs for the trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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Digital Marketing Best Practices
Audrey Yap Marketing Communications Manager
Attending the Digital Marketing Training with Dr Frank has been a great experience for me. Thank you for making the pieces of the puzzles that has been bothering me for months and years (!!) into the big and more comprehensive picture. Testimonial provided via LinkedIn
Ethan Peris
Dr. Behrang Samadi, Ph.D Senior Lecturer and Academic Program Leader at Asia Pacific University of Technology and Innovation (APU / APIIT)
Frank is absolutely a great trainer. He has a wide knowledge and experience in the field of Electronic Business. His training and classes were very beneficial for me. Testimonial provided via LinkedIn
Hwee Ling Yap
Murni Mohammad, CHRM Assistant Revenue Manager at Hotel Istana Kuala Lumpur City Centre
I attended Dr Frank's class. Tons of information, very straight forward learning on digital marketing. I love it! Testimonial provided via LinkedIn