Corporate Training Courses

We are a corporate training provider offering in-house training programs at your business premises. Our corporate training is HRDF claimable (for contributing companies, subject to HRDF approval). Our training focus is on the various subjects of Digital Marketing, including Digital Marketing Best Practices, Social Media Marketing, Online Advertising and Web Analytics. Our corporate courses are available at different competency levels (beginner, intermediate, advanced) and can be customized to suit your company’s needs. Have a look at our Corporate Training Courses.

Digital Marketing Strategies for Decision Makers

The corporate training course in Digital Marketing Strategies for Decision Makers will help Corporate Decision Maker (Senior Manager, C-Suite Level Executives, Board Member) to get a firm grip on the principles, to come up with an overall strategy, and to get a better understanding of the industry jargon.

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Digital Marketing Best Practices

Digital Marketing includes everything from online advertising via i.e. Google Search Ads and Google Display Ads, Social Media Marketing (including Influencer Marketing), eMail Marketing,  Affiliate Marketing, Search Engine Optimization (SEO) etc. as well as measuring how well these initiatives actually work for the bottom line. This corporate training course in Digital Marketing Best Practices will introduce your staff to all these in an instructor-guided hands-on setting, including the do’s and don'ts.

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Digital Marketing Course for Hotels and Tourism Businesses

This corporate training program in Digital Marketing for Hotels and Tourism Businesses is specially formulated for hospitality and tourism players and can be customized to your needs. The instructor will introduce your staff to tactics and best practices with the aim of i.e. reducing the hotels dependence on OTAs. Read more: Digital Marketing Course for Hotels and Tourism Businesses

Social Media Marketing Tactics

Social media and inbound marketing become an increasingly important avenue for your businesses to get found by, and to engage with potential customers on the web. Today’s customers increasingly ignore Spam email, TV ads and printed ads in newspapers and magazines. Instead they visit Google and social networks for answers to their questions. The challenge for you is: will you be there to answer it, or will your competitor take the lead (and the customer)? In this hands-on workshop we focus on the most important ones: Social Networks, Blogs and Online Video.

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Google AdWords Basics Course

Google AdWords is arguably the best way to reach potential customers online when they are searching for products or services. If done right it can be a highly cost effective marketing tool. However, many companies are doing it wrong and do not see the desired effects. In this corporate Google AdWords Basics course out instructor will guide participants hands-on from account set-up, campaigns & ad groups all the way to measurement and optimization.

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Google Analytics Basics Course

Google Analytics is a free tool that will tell you in great detail how visitors arrive on your website, how they interact with it (content consumption, purchases, leads etc.) and where they leave. If done well these data can be use to effectively optimize your website so it better fulfills its purpose (i.e. improved ROI).

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Google AdWords Certification Course

The Google AdWords Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google AdWords. The official Google AdWords Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

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Google Analytics Certification Course

The Google Analytics Certification is a demonstration of proficiency in Google Analytics that is available to an individual who has passed the Google Analytics IQ exam. While Google Analytics is relatively easy to use for beginners, it is a very powerful tool in the hands of knowledgeable users. Certified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

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