3-Day corporate Google Analytics Certification Course

3-Day corporate Google Analytics Certification Course

Relevance:

Google Analytics is the major tool to mine and interpret website visitor data. With the help of actionable data any organization can then drive improvements to their website, thereby significantly improving website ROI.

The Google Analytics Certification is a demonstration of proficiency in Google Analytics that is available to an individual who has passed the Google Analytics IQ exam. While Google Analytics is relatively easy to use for beginners, it is a very powerful tool in the hands of knowledgeable users. Certified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

Target Staff Group (by Designation):

This 3-Day Google Analytics Certification Course is aimed at Sales and Marketing Staff in your company who need to acquire the official Google Certification in order to significantly improve their digital marketing knowledge, or who simply need to learn how to get the most out of Google Analytics.

Targeted Industries:

Any business in any industry segment that has a website for the purpose of generating sales, leads or any other form of customer interaction with an ultimate ROI goal.

Course Description:

This 3-day Google Analytics Certification course will cover all Google Analytics topics from basic setup and configuration all the way to advanced tracking features. Using the official Google training syllabus and the official Google Analytics Demo Account this course will prepare participants in depth for the official Google Analytics Certification exam to become a Google Analytics Qualified Individual.

Course Outline:

The teaching modules follow the official Google Analytics Certification Syllabus and include the following:

  • Introduction to Google Analytics
  • Getting started with Google Analytics
  • The Audience reports: who are these people?
  • The Traffic Sources reports: how did they get here?
  • The Content reports: what did they do on my site?
  • The Goals and eCommerce reports: how much are they worth?
  • Reporting vs. Actionable Analysis
  • Advanced Campaign Tracking
  • Advanced Segments
  • Custom Reports
  • Analytics for SEO
  • Analytics for SEM
  • Analytics for User Engagement
  • Multi-Channel Funnels (MCF)
  • Flow Visualizations
  • Social Media & Real-Time Reports
  • Google Analytics Tracking Code
  • Account Administration
  • Cleaning up your Data
  • Measuring & best Practices
  • Extracting Data
  • Google Analytics IQ Certification Exam

Please contact us if you need a detailed breakdown of the training modules.

Certification:

Google Analytics IQ Certification issued directly by Google, Inc. after passing the official Google Analytics IQ internet-based exams. The certificate is valid worldwide.

Cost:

Our Fee for the corporate 3-day Google Analytics Certification course depends on the number of participants. If your company is outside the Klang Valley there may be additional travel costs for the facilitator/trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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3-Day corporate Google Analytics Certification Course
Alan Lim Senior Manager, Product Marketing at YTL Communications Sdn Bhd
Dr. Frank conducted a Google Analytics certification workshop in my company which I had the pleasure of being part of. Having no previous knowledge in Google Analytics, I truly appreciate Dr. Frank's clear, concise, practical and unintimidating approach to an otherwise pretty technical course. As they say the proof is in the pudding, and I am glad to say that I graduated with a 94% score. Thanks, Dr Frank! Testimonial provided via LinkedIn
Google Analytics Certification course
Vivien Chen Head of Digital Sales Intelligence at Astro
Dr. Frank is very knowledgeable in Google Analytics & Google Ad Words. In the 3-days GA Certification course, he was very helpful to ensure we absorb everything we can and used real-life examples for better understanding. Testimonial provided via LinkedIn
Google Analytics Certification course
Ko huey hong Manager, Product Development & Merchandising at Khind-Mistral (M) Sdn Bhd
Dr. Frank J conducted the Google Analytics Certification course that I found extremely valuable. He demonstrated a high degree of expertise and his presentation was clear and immediately actionable. He was sensitive to others that did not have the IT technical background during the demo interface session. In addition, his style was open and inviting to questions and willingly gave his time to responding to questions thoroughly. Dr. Frank J is friendly and make everyone feel comfortable during the 3 days course training. I certainly would recommend him for any training on this topic. Testimonial provided via LinkedIn