3-Day corporate Google AdWords Certification Course

3-Day corporate Google AdWords Certification Course

Relevance:

The Google AdWords Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of online advertising with Google AdWords. The official Google AdWords Certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

Target Staff Group (by Designation):

This Google AdWords Certification Course is aimed at Sales and Marketing Staff in your company at any level who preferably have some working knowledge of Google AdWords, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google AdWords.

Targeted Industries:

Any Industry segment that has or plans to have any form of online/internet advertising.

Course Description:

Various teaching methodologies are used for the Google AdWords Certification training programme, including slides, live-account demonstrations, and hands-on practicals with a live Google AdWords account.

Course Outline (customizable to your needs):

Google AdWords Fundamentals

  • Introduction to AdWords
    • Understanding AdWords
    • Understanding the Google Network
  • Account management
  • Campaign and ad group management
    • Create and manage your campaigns
    • Create and manage your ad groups
  • Keyword targeting
    • Getting the most out of your keywords
    • Keywords and the Display Network
  • Language & location targeting
  • Ad formats
    • Creating your ads
    • Managing your ads
  • Budgets and bidding
    • Introduction to budgets
    • Introduction to bidding
  • Measurement and optimization
    • Overview of AdWords measurement
    • Optimization fundamentals
  • Performance, profitability, and growth
  • Managing multiple accounts
  • Official Google AdWords Fundamentals Exam (2 hours)

Google AdWords Display Advertising Advanced

  • Display ads on the Google Display Network
    • Understanding the value of display and the Google Display Network
    • Plan a Google Display Network Campaign
    • Create your ads
    • Implement a campaign
    • Measure performance
    • Optimize and refine
  • Display ads on YouTube
    • Understanding display advertising on YouTube
    • Planning and implementing a YouTube campaign
    • Creating ads for YouTube
    • Measuring and optimizing performance
  • Display ads on mobile devices
  • Official Google AdWords Display Advanced Exam (2 hours)

Please contact us if you need a detailed breakdown of the training modules.

Certification:

Google AdWords Individual Certification issued directly by Google, Inc. after passing two official Google internet-based exams. The certificate is valid worldwide.

Cost:

Our Fee for the corporate 3-day Google AdWords Certification course depends on the number of participants. If your company is outside the Klang Valley there may be additional travel costs for the facilitator/trainer.

This corporate training course is HRDF claimable for contributing companies (subject to HRDF approval).

Recent Testimonials

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3-Day corporate Google AdWords Certification Course
Rachel Chen Sr. Exec Digital Marketing at Domino's Pizza Malaysia & Singapore
Attended the 3-day Google Adwords Certification Course, and enjoyed being in Dr. Frank's class. I found it easy to follow his teaching and he was very patient to answer any queries from the floor. After 3 days, I can now understand a little bit more about Adwords and the role it plays in the Digital world. Keep up the good work & thank you! Testimonial provided via LinkedIn
3-Day corporate Google AdWords Certification Course
Christina Vanugopal Digital Marketing Manager at Traders Hotel Kuala Lumpur
Thank you Dr Frank for the wonderful insightful lessons during the Adwords Training for the past 3 days. Dr Frank is indeed a knowledgeable certified Google Educator on Google and his session was very engaging. It was a two-way communication throughout the class and he answered all concerns on Adwords. His passion for Adwords made the session interesting and thus, resulting me to get a whooping 86% during the Display Advertising assessment. Testimonial provided via LinkedIn
3-Day corporate Google AdWords Certification Course
Anushya Eimaan Digital Marketing Associate at Mountain Partners Malaysia
The 3 Day Google Adwords Certification course was extremely beneficial and very informative. I highly recommend this course and Dr Frank was an excellent trainer who was able to break down the entire course into very easy to comprehend topics and content. Even though I have had some experience with Adwords (with using the online information available on the Partner platform along with some basic interface use), this course was exactly what I needed to fill in the blanks on how to most effectively use Google Adwords. Excellent course with an excellent trainer! Testimonial provided via LinkedIn