Beginner Mistakes in Google AdWords: #1 - mixing unrelated Keywords

Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords

The mistake of lumping unrelated keywords together in one AdGroup is the single most common reason for unnecessarily high cost in Google AdWords advertising. An AdWords account is set up as individual Campaigns, and each Campaign is divided into individual AdGroups. Each Campaign is based on an individual, specific business goal. For example, we have Read more about Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords[…]