Google AdWords New Interface

New Google AdWords Interface – a first Look

A revamp of the current, not very user friendly Google AdWords interface has been anticipated for quite a while now. A beta version of new Google AdWords interface has finally been rolled out, but only a very few selected advertisers have been invited to give it a try. While we were not among the lucky Read more about New Google AdWords Interface – a first Look[…]

Beginner Mistakes in Google AdWords: #1 - mixing unrelated Keywords

Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords

The mistake of lumping unrelated keywords together in one AdGroup is the single most common reason for unnecessarily high cost in Google AdWords advertising. An AdWords account is set up as individual Campaigns, and each Campaign is divided into individual AdGroups. Each Campaign is based on an individual, specific business goal. For example, we have Read more about Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords[…]

The most expensive 100 Google Adwords keywords in the US

This post is derived from Chris Lake’s article on Search Engine Watch, all credits go to him as the original author. Chris compiled the below list of the most expensive keyword bids on Google AdWords for US advertisers. The top prize goes to legal advertisements by lawyers for Mesothelioma, a cancer associated especially with exposure Read more about The most expensive 100 Google Adwords keywords in the US[…]

Certified in Google AdWords

Why you need to get your Marketing Staff certified in Google AdWords

Google is the by far the most used search engine in many parts of the world including in Malaysia. Everybody nowadays seems to just ‘google’ for information they require, be it via a laptop or computer, or a smart device like phone or tablet. Millions of advertisers worldwide have been shifting their advertising budgets towards Read more about Why you need to get your Marketing Staff certified in Google AdWords[…]