This 1-Day Google AdWords Course is available as Corporate Training Course at your company’s premises/office and is fully HRDF claimable (subject to HRDF approval). If you are interested in getting several of your staff trained at your own office please contact us using our Contact Form. We will get back to you within one business day with details.
If you have only a couple of your colleagues it will be more cost effective if you send them to our Public Training. This is also fully HRDF claimable (again subject to HRDF approval). In this case please register your staff below at the bottom of this page.
Fact: If you have tried AdWords and it didn’t work for you then you did it wrong. Join our Google AdWords Course and let us show you how you can make Google AdWords work for you efficiently and at a lower cost.
If you are looking to become a Google certified AdWords Professional / Google Partner then you should consider our 3-Day Google AdWords Certification Course
Who will benefit from the Google AdWords Workshop?
This one-day hands-on workshop is most important if you are new to Google AdWords or have tried it with no success. This hands-on workshop has been designed for Marketing Staff with little or no knowledge of Google AdWords and is conducted by a Google Certified Professional. Even if you have some experience with AdWords, with the knowledge gained from this course you will be able to ‘clean up’ your account or to monitor your AdWords Agency effectively.
This course is aimed at people who have little or no knowledge of Google AdWords, and want to learn the fundamentals of the tool and how it can help you or your business.
- Entry to top level Marketing Staff in ANY Industry who is new to Google advertising
- Existing AdWords Advertiser struggling with using Google AdWords cost effectively
- Marketing Agencies (digital and traditional) who need to monitor contract agencies
- Companies that want maximum return from your web advertising budget
- Staff of Companies that are ‘just’ going online
What will you gain from this Google AdWords Workshop?
We will cover everything you need to know about Google AdWords from basic principles all the way to creating efficient, well-structured campaigns. We will show you our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more – all with hands-on practicals so you know exactly what to do. By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.
- Understanding what online advertising is and where AdWords fits in
- How Quality Score works and why it’s so important in AdWords
- How to structure your account, campaigns and ad groups to position yourself for success
- How to research, identify and refine the keywords and match types
- Tips for writing great text ads
- Targeting users by geography, language, device, and even day of week and time of day
- Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
- Tracking conversions and measuring ROI from your campaigns
- Connect with your audience on millions of websites using image, video, and rich media display ad formats
- Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads
- Use remarketing to identify and target prospective customers with laser focused messaging
- Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users
- Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher
- Extending your text ads with location, call, product, sitelink, social, and mobile app extensions
- Diagnose problems
If we come to you and conduct the training at your office premises we will charge according to HRDF guidelines, which may include travel expenses etc. if required. The course is 100% HRDF claimable, subject to HRDF approval. There are no hidden costs, and no extra payment is required from your company besides from your existing HRDF contribution.
If your staff joins our public courses at our training center the cost for this 1-day Google AdWords hands-on training is only RM1000 and is fully HRDF claimable (with HRDF approval). It includes the training materials, certificate of participation as well as refreshments (parking is not included). There are no hidden costs and there is nothing else you have buy.
Not sure? Here are some recent Testimonials:
“Within this one day course, I manage to discover the right way to setup Google Adwords in proper way, especially how to lower my bidding cost while increase my position ranking, and how to write proper ads. Now I understand the overall concept of Google Adwords and I can start promote my business online now.
If you have some experiences or totally new in Google Adwords, I encourage you to learn from this one day course, and the training is interactive, so you can ask questions and discover more from Frank.” – Steve Lim Kin Kwan via LinkedIn
“I attended Frank’s Google Adwords Workshop and is great to learn from him to become more effective in advertising with Google. He could answer all my questions and pointed out the ways to configure Ads properly. Content wise it’s just nice.” – Raymond Lim, Touch ‘n Go Sdn Bhd via LinkedIn