Google Adwords for Intermediates
Is this you?
- You are an existing AdWords Advertiser wishing to improve and enhance your online marketing campaign performance...
- You know the basics of Google Adwords but want to deepen your knowledge to get the most out of it...
- You spend too much money and get too little in return, and you want to improve that...
- You are ready to boost your ROI and get more business thru your website...
Individuals like you have been asking for more hands-on AdWords training, and we've been listening: we're pleased to offer our popular corporate Google Adwords Success Training now also to individuals.
Whether you're running a small home based business or handle online advertising for a small company, our one day Google Adwords Success Training can help you meet your goals. Led by independent and unbiased search marketing professionals*, this full-day, hands-on seminars will help you learn how to make the most out of the time and money you invest in AdWords.
How will I benefit from this course?
The Intermediate Module is designed to show you the important details that can save you a lot of advertising money. For you to benefit from this you should have an existing Google Adwords account and have some basic knowledge about how it works. If you are completely new to Adwords you should consider our
Google Adwords for Beginners Course.
The intermediate modules are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices and campaign management strategies, everything you need to know to avoid throwing money at Google and instead make more money yourself.
Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords accounts to teach you how to achieve your advertising goals.
After attending the one day course, you will be able to:
- Build a comprehensive set of highly relevant keywords to attract a wider audience of customers interested in your products or services.
- Organise campaigns to minimise the amount spent on AdWords whilst increasing the quality of each lead.
- Design effective advertisements that produce higher click through and conversion rates.
- Measure and analyse the effectiveness of keywords and adverts to determine which provide the maximum ROI.
Course Fee
Course fee is only RM399 for a full, jam packed one day course (9am to 5pm). Look at it as a small Investment compared to the money you will save on your future Adwords campaigns.
The course will be held at our FJP Marketing training facility at
15-2 Jalan Wangsa Delima 13, Wangsa Link
(opposite Carrefour, above 'Al-Ikhsan Sports)
The fee includes training materials, lunch and coffee/snacks and all other incidentals, there are no other costs/hidden costs involved.
You only need to pay 50% (that's just RM199) of the course fee when you
book your place in the course, the balance (RM200) is only due on the day of the course. This way your can 'spread your money' a bit.
If you are coming from outside Kuala Lumpur and need a place to stay we can arrange for a hotel/budget hotel, just let us know your requirements.
Our Money back guarantee :
We stand fully behind our courses and believe that we give you the best. However, if after the course ended you honestly feel that you have not learned anything useful (or just very little) we give you your money back, all of it! That's our guarantee!
Dates and Location
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| Google Adwords for Intermediates |
FJP Marketing S/B
Training Facility
15-2, Jalan Wangsa Delima 13
Wangsa Maju, Kuala Lumpur
click for map |
Friday, 27 May 2011
9am to 5pm
Click here to Book Now |
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| Google Adwords for Intermediates |
FJP Marketing S/B
Training Facility
15-2, Jalan Wangsa Delima 13
Wangsa Maju, Kuala Lumpur
click for map |
Friday, 24 June 2011
9am to 5pm
Click here to Book Now |
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| Google Adwords for Intermediates |
FJP Marketing S/B
Training Facility
15-2, Jalan Wangsa Delima 13
Wangsa Maju, Kuala Lumpur
click for map |
Friday, 29 July 2011
9am to 5pm
Click here to Book Now |
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* Note: FJP Marketing Sdn. Bhd. (the parent company of AsiaTraining.com) is affiliated with Google thru its Principal, Dr Frank J. Peter, who is a Google-certified Adwords Professional and who holds both a Google Adwords Client Account and a Google Adsense Publisher Account.
Course Topics and Content
Intermediate Module
Advanced optimization techniques
- Optimize to increase conversions
- Optimize to increase traffic
- Optimize to increase Quality Score
- Optimize for Google Network
- Ad types (Image, Flash, Video)
- Site targeting
- CPM bidding
Understanding ROI
- What is ROI?
- Why should this be important to me?
Bidding strategies
- Budget Optimizer
- Location targeting
- Demographic bidding
- Site and category exclusion
- IP Exclusion
Tracking ad performance
- Conversion Tracking
- Google Analytics
Advanced AdWords tools & features
- AdWords Editor
- Making large-scale changes
- Copying or moving between campaigns, Ad Groups, and accounts
- Performing advanced searches and edits
- Collaboration
- Bulk Edit Tools
Creative workshop
- Creating Compelling Ads
- Dynamic Keyword Insertion
- Small Group Ad Writing Workshop
Troubleshooting
- "Why can't I see my ad?"
- What are the reasons as to why my ad is not showing?
- How to self-diagnose
- Ad Preview Tool
Billing & payment options
Common errors and how to avoid them
Advanced bidding options
- Advanced Ad Scheduling
- Position Preference
- Conversion Optimizer
Tracking performance with Google Analytics
- Setting up profiles
- Goal setting
- Analyzing reports
Open questions & answers