How to make a Google Post

How to promote your Business on Google Maps with Google Posts

Google has just rolled out yet another useful tool, especially for small business owners: Google Posts. This is an easy and effective way to help your potential customers to learn more about your company, brand or products & services. Google Posts are basically small pieces of information, including a picture, of any of your products Read more about How to promote your Business on Google Maps with Google Posts[…]

Build your free website with Google my Business

How to build your free (simple) Google My Business Website

Every businesses should have a website. More and more consumers do some degree of online research before engaging with a company, big or small. However, many (especially small) businesses don’t have a website. For those who would like to have one but are worried about cost or time to create one, Google has come up Read more about How to build your free (simple) Google My Business Website[…]

Google AdWords New Interface

New Google AdWords Interface – a first Look

A revamp of the current, not very user friendly Google AdWords interface has been anticipated for quite a while now. A beta version of new Google AdWords interface has finally been rolled out, but only a very few selected advertisers have been invited to give it a try. While we were not among the lucky Read more about New Google AdWords Interface – a first Look[…]

Beginner Mistakes in Google AdWords: #1 - mixing unrelated Keywords

Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords

The mistake of lumping unrelated keywords together in one AdGroup is the single most common reason for unnecessarily high cost in Google AdWords advertising. An AdWords account is set up as individual Campaigns, and each Campaign is divided into individual AdGroups. Each Campaign is based on an individual, specific business goal. For example, we have Read more about Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords[…]

The most expensive 100 Google Adwords keywords in the US

This post is derived from Chris Lake’s article on Search Engine Watch, all credits go to him as the original author. Chris compiled the below list of the most expensive keyword bids on Google AdWords for US advertisers. The top prize goes to legal advertisements by lawyers for Mesothelioma, a cancer associated especially with exposure Read more about The most expensive 100 Google Adwords keywords in the US[…]

How does the Internet influence Retail Buying Decisions in Malaysia

How does the Internet influence Retail Buying Decisions in Malaysia

This article examines how retail consumers in Malaysia use the internet to gain awareness when shopping for products, how they research them and eventually complete a purchase. The data given are based on “The Connected Consumer Survey 2014 / 2015” and “Consumer Barometer by Google” with data from 2014 and 2015. Research sample sizes vary, Read more about How does the Internet influence Retail Buying Decisions in Malaysia[…]

Why and how to create a killer LinkedIn Profile

Why and how to create a killer LinkedIn Profile

LinkedIn is a bit different from the other social media platforms we discussed earlier. It will not help you much in getting traffic to your blog, although you can share high quality posts for this purpose. While LinkedIn has a news feed similar to a Facebook timeline not many people pay attention to it. The Read more about Why and how to create a killer LinkedIn Profile[…]

Setting-up your Facebook Business Page

Setting-up your Facebook Business Page

A Facebook business page is different from your personal profile. Your personal Facebook profile is where you connect with your friends and post your holiday pictures, what you had for breakfast, your favorite cat videos and all the other stuff that you fancy – in your personal profile anything goes as long as you’re happy Read more about Setting-up your Facebook Business Page[…]