Beginner Mistakes in Google AdWords: #1 - mixing unrelated Keywords

Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords

The mistake of lumping unrelated keywords together in one AdGroup is the single most common reason for unnecessarily high cost in Google AdWords advertising. An AdWords account is set up as individual Campaigns, and each Campaign is divided into individual AdGroups. Each Campaign is based on an individual, specific business goal. For example, we have Read more about Beginner Mistakes in Google AdWords: #1 – mixing unrelated Keywords[…]

The most expensive 100 Google Adwords keywords in the US

This post is derived from Chris Lake’s article on Search Engine Watch, all credits go to him as the original author. Chris compiled the below list of the most expensive keyword bids on Google AdWords for US advertisers. The top prize goes to legal advertisements by lawyers for Mesothelioma, a cancer associated especially with exposure Read more about The most expensive 100 Google Adwords keywords in the US[…]

How does the Internet influence Retail Buying Decisions in Malaysia

How does the Internet influence Retail Buying Decisions in Malaysia

This article examines how retail consumers in Malaysia use the internet to gain awareness when shopping for products, how they research them and eventually complete a purchase. The data given are based on “The Connected Consumer Survey 2014 / 2015” and “Consumer Barometer by Google” with data from 2014 and 2015. Research sample sizes vary, Read more about How does the Internet influence Retail Buying Decisions in Malaysia[…]

Why and how to create a killer LinkedIn Profile

Why and how to create a killer LinkedIn Profile

LinkedIn is a bit different from the other social media platforms we discussed earlier. It will not help you much in getting traffic to your blog, although you can share high quality posts for this purpose. While LinkedIn has a news feed similar to a Facebook timeline not many people pay attention to it. The Read more about Why and how to create a killer LinkedIn Profile[…]

Setting-up your Facebook Business Page

Setting-up your Facebook Business Page

A Facebook business page is different from your personal profile. Your personal Facebook profile is where you connect with your friends and post your holiday pictures, what you had for breakfast, your favorite cat videos and all the other stuff that you fancy – in your personal profile anything goes as long as you’re happy Read more about Setting-up your Facebook Business Page[…]

Website hosting - how to choose the best hosting provider

Website hosting – how to choose the best hosting provider

Website Hosting is a (paid) service that allows your website to be accessible to anyone connected to the internet. Your site resides on a ‘server’, a powerful computer that can serve your website to any computer with a web browser (i.e. Google Chrome, Microsoft Edge, Safari etc). You could potentially host your website yourself on Read more about Website hosting – how to choose the best hosting provider[…]

Certified in Google AdWords

Why you need to get your Marketing Staff certified in Google AdWords

Google is the by far the most used search engine in many parts of the world including in Malaysia. Everybody nowadays seems to just ‘google’ for information they require, be it via a laptop or computer, or a smart device like phone or tablet. Millions of advertisers worldwide have been shifting their advertising budgets towards Read more about Why you need to get your Marketing Staff certified in Google AdWords[…]