| |
 |
| |
|
I didn't dare to use Google AdWords as I'm competing in a highly-competitive market. But after attending your practical course, you've instilled many possibilities and insights on how to write an effective AdWords ad.
More importantly, you taught me how to analyze my landing pages so as to lower my Cost-Per-Click considerably. With all these simple but highly effective strategies, which are miraculously ignored by many advertisers, I'm confident I'll out-flank the competition.
Thanks Frank!
Ming Chern,
Adam Khoo Learning Technologies Group (Singapore)
|
| |
| |
| Personally as a beginner in AdWords, Frank has given me a clear insight on the various aspects of AdWords, ranging from how we can search for keywords effectively to how we can manage different campaigns at the same time.
As the creator of my first product, I've found it a challenge to drive traffic to my website. After attending Frank's Adwords Training Program, I've managed to generate 324 times higher click-through. I've managed to generate traffic to my website within the first 1 hour of my first campaign.
Thanks, Frank!
Dominic Tay (Singapore)
|
|
|
|
|
|
| |
 Google Adwords for
Beginners (Malaysia)
|
|
|
| |
Why learn Google Adwords?
Particularly in view of the current economic downturn entrepreneurs and small businesses need to consider online marketing as a strategic business planning tool. Google Adwords is the right tools to help individual website owners and small & medium sized enterprises (SMEs) to grow their businesses by taking advantage of the power of the Internet. If done right, website owners with limited advertising budgets will benefit most from this model of online advertising.
Is this you?
- You are a website owner who is new to Google advertising...
- You are trying to sell stuff online, but you get too little traffic to make it worthwhile...
- You want to learn how you can use Google Adwords to instantly get new customers - before your competitor gets them...
- You are an affiliate marketer, but your commissions are low because you don't get enough sales...
- You are ready to boost your target traffic and make more money with your website...
Individuals like you have been asking for more hands-on AdWords training, and we've been listening: we're pleased to offer our popular corporate Google Adwords Success Training now also to individuals.
Whether you're running a small home based business or handle online advertising for a small company, our one day Google Adwords Success Training for Beginners can help you meet your goals. Led by independent and unbiased search marketing professionals*, this full-day, hands-on seminars will help you to set up Google AdWords efficiently in order to maximise highly targeted traffic and ROI.
How will I benefit from this course?
The Beginner Module is designed to show you the important foundation that can save you a lot of advertising money. If you already have some decent working knowledge about how Adwords works you should consider our Google Adwords for Intermediates Course.
The beginner module is designed to teach you how to set-up and run your AdWords account most effectively by covering important campaign management strategies. This course will help you avoid loosing money with Adwords, which you will if you don't know what you are doing. We teach you exactly what you need to know to avoid throwing money at Google and instead make more money from your website yourself.
Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords accounts to teach you how to achieve your advertising goals.
After attending the one day course, you will be able to:
- Set-up specific Google Adwords Campaigns with highly targeted Adgroups
- Find and organize the most suitable keywords for your campaigns.
- Write great performing Google Ads.
- Measure and analyse the effectiveness of your campaigns for maximum ROI.
Course Topics and Content
Beginner Module
Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- Introduction to AdWords
- Features
- Benefits
- Basic terminology
Creating Your Account
Creating your Campaigns
- Creating a campaign, step-by-step
Understanding Your Statistics
- Understanding campaign, ad group, and keyword statistics
- Editing Campaign Settings
- Editing CPCs
Beginning Optimization
(Definition: Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads.)
- Using the Report Center
- Campaign Optimizer
- Location targeting
- Demographic bidding
Developing Quality Keyword Lists
- How to Develop a List
- Using the Keyword Tool
- Using the Edit Campaign Negative Keywords Tool
- Creating Compelling Ad Text
- Developing ad variations
- Ad writing workshop
Tracking ad performance
- Conversion Tracking
- Google Analytics
Optimizing to:
- Increase conversions
- Increase traffic
- Increase Quality Score
- Improve landing page quality
Using the Google Network
- Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads)
- Placement targeted campaigns
- CPM bidding
Billing & Reports
- Understanding Billing
- Billing Cycle
Open Q&A
Course Fee
Course fee is only RM390 for a full, jam packed one day course (9am to 5pm). Look at it as a small Investment compared to the money you will save on your future Adwords campaigns.
The course will be held at our FJP Marketing (Melaka) training facility at
245A Jalan Taman Melaka Raya 1
(same road as Maybank, above the 'Toast and Toast' cafe)
The fee includes training materials, lunch and coffee/snacks and all other incidentals, there are no other costs/hidden costs involved.
You only need to pay 50% (that's just RM195) of the course fee when you book your place in the course, the balance is only due on the day of the course. This way your can 'spread your money' a bit.
If you are coming from outside Melaka and need a place to stay we can arrange for a hotel/budget hotel, just let us know your requirements.
Our Money back guarantee :
We stand fully behind our courses and believe that we give you the best. However, if after the course ended you honestly feel that you have not learned anything useful (or just very little) we give you your money back, all of it! That's our guarantee!
Dates and Location
| Course |
Location |
Dates |
| |
|
|
| Google Adwords for Beginners |
FJP Marketing S/B
Training Facility
245A J. Taman Melaka Raya 1
75000 Melaka |
Thursday,
18 June 2009
9am to 5pm
Click here to Book Now |
|
|
|
| Google Adwords for Beginners |
FJP Marketing S/B
Training Facility
245A J. Taman Melaka Raya 1
75000 Melaka |
Thursday,
16 July 2009
9am to 5pm
Click here to Book Now |
| |
|
|
|
|
|
| |
|
|
* Note: FJP Marketing Sdn. Bhd. (the parent company of AsiaTraining.com) is affiliated with Google thru its Principal, Dr Frank J. Peter, who is a Google-certified Adwords Professional and who holds both a Google Adwords Client Account and a Google Adsense Publisher Account.
|
|
|
 |
|
|
 |
|
|
Google Adwords for Beginners
Learn the best Strategies to drive Adwords traffic to your site while staying on a budget
 |
|
|
Google Adwords for Intermediates
Learn how to optimize your existing Google Adwords Campaigns and your ROI
|
|
|
 |
|
