| |
 |
| |
|
I didn't dare to use AdWords as I'm competing in a highly-competitive market. But after attending your practical course, you've instilled many possibilities and insights on how to write an effective AdWords ad.
More importantly, you taught me how to analyze my landing pages so as to lower my Cost-Per-Click considerably. With all these simple but highly effective strategies, which are miraculously ignored by many advertisers, I'm confident I'll out-flank the competition.
Thanks Frank!
Ming Chern,
Adam Khoo Learning Technologies Group (Singapore)
|
| |
| |
| Personally as a beginner in AdWords, Frank has given me a clear insight on the various aspects of AdWords, ranging from how we can search for keywords effectively to how we can manage different campaigns at the same time.
As the creator of my first product, I've found it a challenge to drive traffic to my website. After attending Frank's Adwords Training Program, I've managed to generate 324 times higher click-through. I've managed to generate traffic to my website within the first 1 hour of my first campaign.
Thanks, Frank!
Dominic Tay (Singapore)
|
|
|
|
|
|
| |
 Google Adwords Success
Training for your Business
|
|
|
| |
Why Google Adwords?
Particularly in view of the current economic downturn entrepreneurs and businesses need to consider online marketing as a strategic business expansion tool. Google Adwords is the right tools to help small and medium sized enterprises (SMEs) to grow their businesses beyond the local market by taking advantage of the power of the Internet. SMEs with limited advertising budgets will benefit most from this model of online advertising.
Is this you?
- You are a Sales and Marketing Professional or Business Owner who is new to Google advertising...
- You are an existing AdWords Advertiser wishing to improve and enhance your online marketing campaign performance...
- You want to learn how you can use Google Adwords to instantly get new customers - before your competitor gets them...
- You want maximum return from your web advertising budget...
- You are ready to boost your ROI and get more business thru your website...
Businesses like you have been asking for more hands-on AdWords training, and we've been listening: we're pleased to present our Google Adwords Success Training.
Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, our Google Adwords Success Training can help you meet your goals. Led by independent and unbiased search marketing professionals*, these full-day, hands-on seminars will help you learn how to make the most out of the time and money you invest in AdWords.
How will I / my company benefit from this course?
The seminars are offered in two tracks:
- Beginner & Intermediate
- Intermediate & Advanced
depending on your company's needs. All modules are designed to teach you how to manage your AdWords account more effectively by covering topics from best practices on account setup to bidding and campaign management strategies.
Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords accounts to teach you how to achieve your advertising goals.
We know that no two businesses are alike, hence the above modules will be customized according to your company's specific requirements: During the course will set-up a 'live' Adwords campaign for your business (in case you do not have one yet) or work with your existing campaign - this way you get immediate, tangible benefits for your online marketing.
The course can also be held at your office, this way there will be minimal interruption to your work flow while achieving the best possible implementation of Adwords marketing into your ongoing business, all under the guidance of our experienced trainer.
After attending the course, you and your company's delegates will be able to:
- Build a comprehensive set of highly relevant keywords to attract a wider audience of customers interested in your products or services.
- Organise campaigns to minimise the amount spent on AdWords whilst increasing the quality of each lead.
- Design effective advertisements that produce higher click through and conversion rates.
- Measure and analyse the effectiveness of keywords and adverts to determine which provide the maximum ROI.
Course Topics and Content
Beginner Module
Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- Introduction to AdWords
- Features
- Benefits
- Basic terminology
Account navigation
- Creating an account
- Understanding Campaign, Ad Group, and Keyword
statistics
- Editing Campaign Settings
- Editing CPCs
- Account tools
Billing & Reports
- Report Center
- Billing Summary Page
- Billing cycle
Beginning Optimization
- Choosing Keywords
- Creating compelling ad text
- Proper account structure
- Language & Location Targeting options
Intermediate Module
Advanced optimization techniques
- Optimize to increase conversions
- Optimize to increase traffic
- Optimize to increase Quality Score
- Optimize for Google Network
- Ad types (Image, Flash, Video)
- Site targeting
- CPM bidding
Bidding strategies
Tracking ad performance
- Conversion Tracking
- Google Analytics
Advanced AdWords tools & features
- AdWords Editor
- Bulk Edit Tools
Troubleshooting
- "Why can't I see my ad?"
- Billing & payment options
- Common errors and how to avoid them
Advanced Module
Advanced bidding options
- Ad Scheduling
- Position Preference
Tracking performance with Google Analytics
- Setting up profiles
- Goal setting
- Analyzing reports
Managing your account
- My Client Center
- AdWords API
- What is it? Is it right for me?
- Uses of API
- Insider tips and tactics
Open questions & answers
* Note: FJP Marketing LLP (the parent company of AsiaTraining.com) is affiliated with Google thru its Principal, Dr Frank J. Peter, who is a Google-certified Adwords Professional and who holds both a Google Adwords Client Account and a Google Adsense Publisher Account.
|
|
|
 |
|
|
 |
|
|
Google Adwords for Beginners
Learn the best Strategies to drive Adwords traffic to your site while staying on a budget
 |
|
|
Google Adwords for Intermediates
Learn how to optimize your existing Google Adwords Campaigns and your ROI
|
|
|
 |
|
